If you are looking to get your company online, have had little visibility in organic search rankings in the past, or just feel you’ve outgrown your current site — investing in SEO during the initial stages of design can pay off immensely down the road.
The most effective way to optimize a site is to design it with SEO in mind from the outset. For clients with the ability to do this, Mouse and Man offers initial SEO setup to help create the correct foundation to build upon. From choosing a design and development team to deciding on a CMS for your web site, we are able to offer guidance through the steps of the design (or redesign) process.
How the Process Works
Mouse and Man begins with an exploratory brainstorming and strategy meeting to gain an understanding of your business and your online marketing goals. Reviewing your current web site, your work/product inquiries and answers to our specific questions gives us the edge we need to determine your critical areas of operation. Throughout this initial phase and our keyword research process, we’ll help you determine which keywords (if any) are currently driving SEO traffic to your site and look to identify the most appropriate terms to target going forward.
During the design process, we will provide further recommendations for on site elements that will come into play once the site is live. We often work in tandem with your design team to ensure that the SEO aspects of your site will be in place once the site is launched.
SEO for Redesign Considerations
When redesigning a current site, special attention must also be given to the way search engines will perceive the changes from the old site to the new. We have helped a number of clients go through the redesign process, helping them face the issues particular to a current site that is well-ranked in the search engines and keeping these rankings after the design. Getting through the update transformation without losing major ground on important organic rankings can be a daunting task. Our own site has gone through a couple major site re-designs and has come out of the transition looking – and ranking – better than ever.
Continual Optimization – Design Efforts
While including SEO techniques in the initial stages of Web site design is indeed a critical factor for all future SEO endeavors, the recommendations provided up front are just the launching point and not ongoing. SEO must be performed consistently and thoroughly over time to ensure the achievement and maintenance of good natural search engine rankings. To help continue the search optimization efforts begun during the site build, clients often consider ongoing SEO after the site is launched.
Learn More About our SEO for Site Design
Interested in finding out what our SEO team can do for you?
Mouse and Man has assisted many new companies bring their presence online and have been fortunate to work with many clients during design projects. If your company is planning a new site or embarking on a site re-design, please contact Mouse and Man today at 704-968-1775.